You searched for: "*"

The results has been filter on Authors containing Carsten Stig Poulsen.
ANA has found 3 results for you, in 296 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Efficiency VS. effectiveness in online research

This paper demonstrates through a case one way to integrate traditional inferential research based on random sampling with the more recent online research based on (self-selected) panels, thereby making use of the strengths of both approaches. The...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Carsten Stig Poulsen
June 1, 2001
×

Citation

Poulsen, C. S. (2001a, June 01). Efficiency VS. effectiveness in online research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/efficiency-vs-effectiveness-in-online-research-


Research papers

Artificial intelligence applied to computer aided interviewing

The paper presents a newly developped and implemented system for segmenting respondents 'on the fly' during a computer assisted telephone interview, while at the same time minimizing the number of questions to be asked of the individual respondents....

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Carsten Stig Poulsen
June 15, 1993
×

Citation

Poulsen, C. S. (1993a, June 15). Artificial intelligence applied to computer aided interviewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-applied-to-computer-aided-interviewing


Research papers

Testing effect hierarchy models by way of latent class analysis

Effect hierarchy models have a long and well-establis tradition in marketing and communication research. Figure 1.1. contains an overview of some of the more prominent ones, viz. the "AIDA" model due to Strong (1925), the "Hierarchy of Effects" model...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Carsten Stig Poulsen, Anders Ussing
June 15, 1984
×

Citation

Poulsen and Ussing (1984a, June 15). Testing effect hierarchy models by way of latent class analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-effect-hierarchy-models-by-way-of-latent-class-analysis